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Setting out your stall

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Marketing guru Dhiraj Mighlani, of the full service private healthcare marketing agency Digital Catalyst, specialises in helping private healthcare businesses grow and see return on investment in their marketing spend. Here, he shares his wisdom.

If you are a consultant or GP in private practice, it can be daunting to think about marketing. After all, your expertise is in healthcare – not selling and certainly not digital marketing.

Nonetheless, a good strategy and the right expertise are essential, because whether you realise it or not, you are telling your potential patients about your practice all the time. Far better to choose and direct your message than be flying blind.

Here are ten rules to live by:

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